DARE TO BE RARE.
Your premier China brand marketing agency & PR firm. We empower brands to take the leap with top-tier strategy and communications.
DISCOVER OUR WORKTrusted by Global Leaders
WORK.
Selected Cases
Building the No.1 Beauty Social Matrix
L'ORÉAL CHINA
Shaping Nestle's Gen Z Communication Strategy.
Nestlé
Redefining B2B Real Estate
Colliers & JLL
Fearless ME Brand Relaunch Campaign
DANSKIN
Omnichannel KFS Seeding Strategy
BIODERMA (NAOS)
B2B Digital Brand Shaping
CICC
Youth Audience Engagement
LI-NING
EXPERTISE.
End-to-end IMC and PR solutions that drive exponential growth. From strategic planning to execution, we deliver excellence.
Brand Strategy & IMC
Market entry, brand positioning, and comprehensive integrated marketing communications backed by deep consumer insights.
Media & Public Relations
Strategic communications, corporate reputation management, crisis handling, and high-impact earned media placements.
Content & IP Incubation
Crafting viral campaigns, TVCs, graphic design, and brand-owned IP characters that resonate deeply with the Gen-Z audience.
Omnichannel Performance
Data-driven media buying, SEO optimization, and CRM maintenance ensuring maximum brand visibility and ROI.
CHINA SOCIAL MATRIX ENGINE.
Mastering the highly fragmented Chinese digital ecosystem. We build bespoke corporate and influencer matrixes across all leading platforms to maximize engagement and conversion.
Official Account management, Mini-program development, Private Domain (CRM) operations, and highly targeted WeChat Moments advertising.
RED (Xiaohongshu)
End-to-end KFS (KOL/Feeds/Search) seeding strategies, trend hijacking, brand-owned account incubation, and lifestyle community engagement.
Douyin (TikTok China)
Viral short-video production, brand live-streaming (DP) operations, algorithmic performance marketing, and hashtag challenge creation.
Bilibili
Gen-Z subculture integration, deep-dive long-form video storytelling, UP host (influencer) co-creation, and ACG community engagement.
Celebrity endorsement amplification, trending topic (Hot Search) management, mass public awareness campaigns, and fan-economy monetization.
Zhihu & E-commerce
Zhihu professional Q&A reputation building, alongside Tmall/JD in-store content marketing and live-streaming integration.
LEAP Insights.
Deeply engaged in research on China's rapidly evolving digital marketing ecosystem, the consumption behavior of the new-generation youth, and forward-looking foundational marketing methodologies.
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AWARDS.
Tiger Roar Awards
Emerging Agency of the Year
iDigital
Gold Award for Consumer Insight of the Year
BrandStar Awards
Content Innovation Brand of the Year
BrandStar Awards
Best Social Media Marketing
Forbes 30
Under 30
&
Campaign 40 Under 40
Jacob Lin, Founder & CEO of LEAP Strategy.
Leading a team of mavericks to constantly redefine the boundaries of digital marketing and public relations in China's dynamic landscape.